Settings For Success With Google Local Service Ads
Notification settings
Ensure that email notifications are enabled and that you're logged into the Google LSA app on your mobile device. Keep all notifications active, including your ringer, to respond promptly. Quick responses are crucial to maintaining a high response score.
Job Types
Select the specific job types that align with your company's expertise. Avoid general terms that may deplete your budget too rapidly and also prevent the ability to dispute leads that are better to dispute and get a refund for.
Service areas
Specify both included and excluded zip codes that you service. Google LSA is without traditional radius targeting settings, so it's advisable to start with broader service areas. This generates momentum and provides baseline measurables for future fine-tuning.
Business Hours
Limit ad visibility to times when your skilled team members can promptly respond to leads from Google Local Service Ads. This ensures efficient communication and maximizes the effectiveness and success of the mission.